About
My career journey has been a remarkable odyssey through the worlds of luxury, design, and brand management. It began in Tokyo when I joined Intercontinental Trading Corporation, a Japanese trading company entrusted with the license for Cuban Tobacco in Japan. With a discerning eye for emerging trends and an entrepreneurial spirit, we conceived and established The Cigar Club in the heart of Tokyo. This extraordinary establishment transcended conventional retail, cultivating a club-like ambiance where guests could savor delightful experiences, including dinners and cigar tastings.
Our unwavering dedication to crafting retail environments centered around experiences, rather than mere products, garnered recognition. Luxury brands of global acclaim, such as Cartier, Harry Winston, and major airlines, took note of our ability to captivate an audience beyond cigars. The Cigar Club had cultivated a loyal following of enthusiasts who placed their trust in us. Consequently, these esteemed brands approached me to collaborate and craft retail experiences tailored exclusively for The Cigar Club's discerning members.
An opportunity came my way when Estée Lauder extended an invitation – they were preparing to introduce Tommy Hilfiger to the Japanese market and sought a fresh perspective for their Aramis division, the creators of Havana fragrance, for which I had previously orchestrated a successful press launch at The Cigar Club. During my tenure at Estée Lauder, I played an integral role in successfully launching a range of brands, including Tommy Hilfiger Toiletries, Donna Karan Fragrances, Lab Series for Men, and La Mer. This journey ultimately propelled me to the position of Brand General Manager at MAC Cosmetics, a division within the Estée Lauder family.
In June 2006, I assumed the role of Chief Marketing Officer at CHANINTR in Bangkok, Thailand. Together, we meticulously crafted the brand's prominence in the Thai market, marked by the launch of an impressive array of design-driven offerings that effectively transformed the landscape of luxury living.
After six enriching years with CHANINTR, I felt a strong urge to embark on a new career path that would align with the rapidly growing Asian market. This transition led me to the role of Ralph Lauren Home Representative Office for Asia, a position I held until January 2020.
Presently, I am delighted to reunite with CHANINTR as a consultant, bringing full-circle my journey in the world of luxury, design, and brand management.